Our Vision:
Every 401(k) participant getting ongoing, professional advice from an adviser of their choosing!
Advisers should be able to quickly and compliantly work with all their clients assets, not just the ones they custody!
We envision a day when our trade files will go directly to every custodian via an API.
We are looking to get rid of the term “held-away” assets!
A brief analogy:
“Netflix started by mailing DVDs, one at a time.
They didn’t wait for broadband to become widely available so they could ‘stream’ videos directly to every TV and phone.
But when it did, Netflix became a juggernaut!
The financial industry is in the ‘mailing DVDs phase’ when it comes to managing “held-away” accounts.
PlanConfidence has the ability to automate everything; exceptfor the trading (we are currently working on solving this problem too)!
And once we do, we will be like when broadband allowed Netflix to ‘stream’ videos direct to everyone’s phones and living rooms!
The word “held-away” will disappear as you will now be able to automate your whole practice; regardless of where the assets are custodied!
It’s a great time to be a financial adviser!!
-Kevin T Clark, RF
CEO & CoFounder of PlanConfidence