Automate your “held-away” 401(k) advice with confidence!

Your Opportunity:


  • There are over 12.2 trillion dollars ($12,200,000,000,000) in “held-away” assets! *

  • 140 million (140,000,000) hard-working Americans have a “held-away” account! **

  • Studies has shown a financial adviser can add 3% better performance (300 basis points of alpha)! ***


The Problem:

  • Every plan is different and the employer chooses the investment options for your clients (not you)!

  • New regulations (ERISA) increase your risk.

  • Manual, “one-off” time consuming advice.


The Solution!

One platform to scale your research, advice creation/delivery, documentation and fee collection for all your “held-away” assets!


Features & Benefits:

Automated Research: No more manually looking up investment options, Morningstar reports or prospectuses.

Your Investment Strategies: Your clients deserve your advice, not cookie cutter “one size fits all” Target Date Funds or worse, another firm’s advice.

Advice Creation: We automatically create advice using your clients investment options, our research, and your unique investment strategies with the click of a button!

Advice Delivery: We seamlessly deliver your unique advice directly to you or your clients, your choice!

Documentation: We electronically document the whole process for your (as required by law), which is the most time consuming and important part of working with “held-away” assets.

ERISA Compliance: We ensure you and your firm stay compliant with the “Duty of Prudence” and the “Duty of Loyalty” as required by ERISA (even if you don’t know what those duties entail)!

(optional) Fee Collection: We have integrated Stripe into our platform to easily collect a monthly advisory fee (set by you for each client).

(optional) Trading: We can trade through your Pontera account or through our agreements with Pontera and Future Capital, your choice!


Advice Only Plan: $79 per month (first 8 clients).

Use your models or ours.

“White labeled” Participant Dashboard.

(This plan is ideal for firms with unique investment strategies or for large firms that don’t have a selling agreement with our firm but are allowed to provide “held-away” advice).

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Advice + Trading Plan: $249 per month (first 20 clients).

Use your models or ours.

We deliver you trade files to review and we place the trades for you through your Pontera account.

(This plan is ideal for firms that want to provide their clients discretionary management of their “held-away” accounts and already have an agreement with Pontera).

Plans & Pricing:


Talk to the co-founder:

Plan Confidence was created by a financial adviser and software developer exclusively for investment advisers!